Named after our founder Thitai Srinivasa Rajagopal Iyengar, TSR was established in the year 1909 in Kumbakonam, Tamilnadu. Being one of the first Indian companies to sell branded cosmetics, TSR offered pure sandalwood paste and sandal tablets to customers. The product portfolio eventually grew to include other household products such as rose syrups, agarbathies, pickles, hair oils and much more.
In 1958, TSR launched Gokul Santol sandalwood talcum powder which eventually grew in popularity to become our flagship products.
TSR & Co Madras, the Chennai factory was set up in ramapuram, outskirts of Chennai city.
The next 20 of consistent marketing efforts and product innovation resulted in explosive sales growth for the brand. A dedicated sales force and strong van sales network helped drive sales volumes and increase brand popularity during this period. Over the years the brand has remained unchanged in formulation and true to its heritage and tradition.