SINCE 1909 Tiesar
  • Gokul Santol Talc Ad 1987
    Gokul Santol Talc Ad 1987
  • Gokul Santol Talc Ad 1986
    Gokul Santol Talc Ad 1986
  • Gokul Herbal Shampoo Print Ad 1986
    Gokul Herbal Shampoo Print Ad 1986
  • Gokul Herbal Shampoo Print Ad 1982
    Gokul Herbal Shampoo Print Ad 1982
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History

  • Thitai Srinivasa Rajagopal Iyengar (TSR)

    1909

    Named after our founder Thitai Srinivasa Rajagopal Iyengar, TSR was established in the year 1909 in Kumbakonam, Tamilnadu. Being one of the first Indian companies to sell branded cosmetics, TSR offered pure sandalwood paste and sandal tablets to customers. The product portfolio eventually grew to include other household products such as rose syrups, agarbathies, pickles, hair oils and much more.

  • Gokul Santol and Sandalwood Powders

    1958

    In 1958, TSR launched Gokul Santol sandalwood talcum powder which eventually grew in popularity to become our flagship products.

  • TSR & Co Madras 1965

    1965

    TSR & Co Madras, the Chennai factory was set up in ramapuram, outskirts of Chennai city.

The next 20 of consistent marketing efforts and product innovation resulted in explosive sales growth for the brand. A dedicated sales force and strong van sales network helped drive sales volumes and increase brand popularity during this period. Over the years the brand has remained unchanged in formulation and true to its heritage and tradition.

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